Branding, Advertising, And Marketing Essay - 1694 Words

It is interesting to see how branding, advertising, and marketing, that are in place to achieve specific commercial goals, completely rely upon the complex elements of human psychology, as well as on how cultural norms and values influence the individual. This has in fact been an integral concern of marketing historically; the mere presenting of a product or service is ineffective unless some reflection of its deeper value or meaning to the potential consumer is reinforced. In the mid-20th century, for example, advertisers placed a large emphasize on the post-war norms within American society, and stressed how products provided ideal supports for the idealized suburban household. This in turn affirmed existing ideas of gender roles so then, as now, marketing simultaneously employs and shapes cultural norms. This being the case, the ways in which socio-psychological principles are employed in branding, advertising, and marketing are intrinsically multifaceted and evolving as the cultu res evolve. In a very real sense, marketing is perpetually â€Å"keeping pace† with social changes, just as it impacts on those changes through creating ideas exposed so widely to the society. As the following review of literature supports that, social and psychological concepts and principles are essential to successful marketing and branding, just as commercial agendas seek to instill or reinforce traditional norms going to product appeal. To begin with, there is no lack of study in regards to thisShow MoreRelatedAn Age Of Modern Marketing1596 Words   |  7 PagesAdvertising began to take form in the 1950 s and the 1960’s as the age of modern marketing began to rise. In the 1960 s, great economic changes took place the influenced how the marketers in large agencies advertising products to the general public. 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